MY FAVORITE FIGURE

I have a favorite figure in my life. He was very visible success, at the age of old isn't longer he remained a passion for work.His named is Bob Sadino.

Bob Sadino (born March 9, 1939) is a successful businessman from Indonesia who does business in livestock. He is one the successful Indonesian businessman who proposes the idea of entrepreneurship. In his era, only few people did businesses through risk and initiative in Indonesia. Sadino, the CEO of Kem Chicks, Kem Foods, and Kem Farms, started his business by selling domestic chicken eggs door to door. At that time, domestic chicken eggs were not popular in Indonesia, thus his goods were purchased only by expatriates, who lived in Kemang (an area in Indonesia), as well as few people in Indonesia who had lived abroad before. Over time, the domestic chicken eggs began to be popular so that Sadino's business grew significantly. Sadino then expanded his business by selling chicken meat.

He released two books containing his unique view of doing business. People admire his unique view which he calls "Stupid Learning", that we do not need to be smart to start doing business, instead we can use our dullness to start doing business. He illustrates a stupid man will start doing business as soon as an idea pops into his head, while an educated man will spend his time thinking which ideas need to be applied, and then at the end none of his ideas become reality. Sadino also emphasizes that theory without practice is nothing. Furthermore, he also has a unique trademark that he usually wears short-sleeved shirts and shorts on most occasions. Even when he met Suharto, a former Indonesian president, he stuck with his style of dress.

Bob Sadino was born in an affluent family. He was the youngest among his four siblings. When his parents died, Sadino was still 19 years old. He inherited all his family properties since his siblings were considered to have prosperous lives. Sadino then spent his money to travel around the world. He stopped at the Netherlands and settled there for approximately 9 years. In the Netherlands, he worked at Djakarta Lloyd in Amsterdam and also in Hamburg, Germany. Sadino also met his wife, Soelami Soejoed, in the Netherlands.

In 1967, Sadino and his family returned to Indonesia. He brought along his two Mercedes cars. He sold one of his cars to buy a plot of land in Kemang, South Jakarta, and he kept the other car. After had been living in Indonesia for a long time, Sadino decided to quit his job because he had the determination to work independently. His first self employed job was as a taxi driver of his Mercedes. Unfortunately he got in a car accident, which resulted in his car being badly damaged. Due to lack of money, Sadino switched to becoming a mason. His salary at that time was only IDR 100

One day, Sadino's friend recommended him to do poultry business focusing in domestic chicken (imported chicken) eggs to fight his depression. Sadino was interested and began to develop a chicken farm. At that time local chicken (native chicken, smaller than domestic chicken) still dominated Indonesia market. Sadino was the one who first introduced domestic chicken and their eggs in Indonesia. Sadino sold domestic eggs door to door. At that time, domestic chicken eggs were not popular in Indonesia so that his goods were only purchased by expatriates(such as Americans, Europeans), who resided in Kemang (an area in Indonesia), as well as few people who had lived abroad. Over time, domestic chicken eggs began to be known throughout Indonesia so that Sadino's business grew rapidly. Sadino then expanded his business by selling chicken meat. Besides introducing the domestic chicken eggs, he also was the first man to apply hydroponic farming system in Indonesia. In the early 1985, the average sales per month of Sadino's companies was 40-50 tons of raw meat, 60-70 tons of processed meat, and 100 tons of fresh vegetables.

I wish I could be successful as Bob Sadino